If keywords are a big part of your business, you may be wondering how well they rank. Google has had many changes to its algorithms which have affected the landscape of SEO – but keywords still remain important! You want keywords that are relevant and effective. Yes, packing keywords will land you in Google jail, but you need some keywords as well. In this blog post we will answer “How do I know how good my keyword rankings are?”
Here are a few questions to ask yourself about your keywords:
– How relevant are they to my business?
– Are they effective in attracting customers?
– Is there enough search volume for them?
– Am I using the right keywords for SEO?
The best way to know how well your keywords rank is to use a tool like SEMrush. This will help you find out where you stand compared to your competitors.
Not only do keywords help you rank, but this tool will also provide other information to improve the effectiveness of keywords in bringing customers to your website. For example:
– Volume and Difficulty score for each keyword; which tells you how competitive a given term is (how hard it would be for someone else’s site to outrank yours for it) and how much search traffic the term gets
– Advertiser competition, which tells you who your keywords are competing against in terms of paid ads. This is good to know if you want to advertise on these keywords yourself!
Using SEMrush to check keyword rankings can help improve business by helping clients better understand what keywords.
Here are some statistics about keywords and ranking:
– keywords that are more relevant and effective will rank higher
– keywords with the highest search volume (how many people actually search for these keywords) tend to be harder to rank for than keywords with lower volumes. It’s important to note, however, that low search volume does not necessarily mean a keyword is bad; it just means there’s less competition
– keywords that are used for SEO (optimizing a website to rank higher in search engines) tend to have more long-tail versions, which are keywords that are specific to what you offer and attract customers that are already interested in what you do. For example, “shoe store” is not as effective as “women’s shoes” or “Nike sneakers.”
Think of keywords as a way to attract customers, but also make sure you have the right keywords for SEO! Using SEMrush will help you assess which keywords are effective and relevant. This tool provides other helpful information such as volume and difficulty score so that clients can better understand what keywords work best with their business. Check out SEMrush today to see how well your keywords rank!
Need help designing a website that can help you rank higher in Google? Brandan Ritchey Creative can help!