If you are seeking a way to grow your business on social media and aren’t sure how, why not Instagram? It’s growing in popularity and visually based, which is excellent for promotion. Using Instagram to grow your local business is smart. Here’s why and how.
Ever heard the saying “a picture says 1,000 words?” Well that’s true! People see images before reading text so it makes sense to promote yourself using pictures too. Since instagram uses pictures as content you’ll be able to catch people’s attention more quickly than if you just used text posts. Posts with images generally get more likes and comments than posts without.
Another great thing about Instagram is that it’s a visual platform. This means people are drawn to it because they can see what’s going on. When you post pictures of your products or services, people can see what they’re getting and this will help increase sales. You could also post pictures of your team, work environment or customers using your product or service. This will help people feel like they know you and trust you more.
Although Instagram is growing in popularity, it’s still a relatively new social media platform so there’s lots of opportunity to grow your business on it. And even if your competitors are already on Instagram, you can still find ways to stand out and be successful.
So how do you get started? Here are a few tips:
-Make sure your profile is complete with a good bio and website link
-Use relevant hashtags so people can find your posts
-Post interesting, high quality images that represent your business
In the rest of this article we’ll cover photo tips, caption tips as well hashtag tips for Instagram marketing.
Photo tips for Instagram:
-Post large images with high resolution (no blurry photos)
-Get creative and try different angles, lighting, backgrounds etc. to make your posts look interesting
-Make sure you’re either in the frame or not too far away from it
Caption tips for Instagram:
-Write a short and simple caption that is easy to read
-Include a call to action or ask a question
-Make sure your caption is relevant to the photo you’re posting
Hashtag tips for Instagram:
-Use hashtags that are specific to your industry or niche
-Don’t use too many hashtags (maximum of three per post) as it will look spammy
-Make sure the hashtags you use are relevant to the photo or caption
-Use a mix of branded and unbranded hashtags for best results
So there you have it! Instagram is a great platform to grow your business on. Just make sure you post high quality images, use relevant hashtags and be creative.
